After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors that are using online video and how they are using it.
By using a methodology that analyzes in fine detail 17 key Web site variables, the VideoBloom VIEW Index™ tracks, for example: placement of video within the Web site, the Web video formats used, the uses of online videos, and if there is an Internet video center. VideoBloom VIEW then offers analysis of these trends along groupings of companies (Dow Jones, Nasdaq 100, etc.) and major vertical markets (travel, real estate, retail, blogs, etc.).
VideoBloom VIEW breaks down its results into three main percentages that indicate organizations' use of video on their main Web sites. For example, in February 2008, the VIEW main index for the 30 Dow Jones companies was 13-93-7, which indicates that 13% of the companies had video on their home page, 93% had video on their site, and 7% didn't use video at all. As more and more companies discover the effectiveness of Web video, this information will become an invaluable resource and window into online video's evolution.
For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view@videobloom.com.
The VideoBloom VIEW Index™ tracks the "Video-Enabled Web" on a monthly and quarterly basis.
VideoBloom VIEW Index™ - Specific Markets July-August 08
VideoBloom VIEW Index™ - May-June 08
VideoBloom VIEW Index™ - March-April 08
VideoBloom VIEW Index™ - February 08