VideoBloom VIEW Index™ - May-June 08
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What is the VideoBloom VIEW Index™ - and why do we need it?
After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors that are using online video and how they are using it. More»
Specific Markets included in this VIEW index are as follows:
- Top 20 travel Web sites
- Top 20 online dating Web sites
- Top 20 yellow pages Web sites
- Top 20 real estate Web sites
- Top 20 automotive Web sites
- Top 100 surveyed companies Web sites
Who among the top 20 travel Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the Top 20 Travel Web Sites was 0-25-75, which indicates that 0% of the companies had video on their home page, 25% had video on their site, and 75% didn't use any video on their Web site.
- 5% of the Top 20 Travel Web Sites have placed their Web videos 1 click away from the home page.
- 25% of the Top 20 Travel Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 10% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 10% offer a full-fledged "video center" comparable to a corporate TV channel.
- 5% give access to such video center directly from their home page (one click away).
- 10% display video ads for their products in the site; 0% display video ads on their home page.
- 10% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 10% use a pop-up window to display video.
- Video formats: 15% companies use Flash video, 10% use Windows Media Player, 0% use Real Player, 0% use QuickTime (15%+10% = 25% that use video).
Top 20 travel Web sites
| Industry | Company/Organization |
| Travel | AOL Travel |
| Travel | Bookingbuddy |
| Travel | Bookingwiz.com |
| Travel | Cheapflights.com |
| Travel | Cheapoair.com |
| Travel | CheapTickets |
| Travel | Expedia.com |
| Travel | Farecast.com |
| Travel | Hotels and Discounts |
| Travel | Hotwire.com |
| Travel | Kayak |
| Travel | Onetravel.com |
| Travel | Orbitz.com |
| Travel | Priceline.com |
| Travel | SideStep |
| Travel | Smarter Travel |
| Travel | Travelation |
| Travel | Travelocity |
| Travel | Vacationstogo.co |
| Travel | Yahoo! Travel |
Who among the top 20 online dating Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the Top 20 Online Dating Web Sites was 5-35-65, which indicates that 5% of the companies had video on their home page, 35% had video on their site, and 65% didn't use any video on their Web site.
- 30% of the Top 20 Online Dating Web Sites have placed their Web videos 1 click away from the home page.
- 35% of the Top 20 Online Dating Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 10% offer a full-fledged "video center" comparable to a corporate TV channel.
- 10% give access to such video center directly from their home page (one click away).
- 15% display video ads for their products in the site; 0% display video ads on their home page.
- 0% offer full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 25% use Flash video, 10% use Windows Media Player, 0% use Real Player, 0% use QuickTime (25%+10% = 35% that use video).
Top 20 online dating Web sites
| Industry | Company/Organization |
| Online Dating Service | American Singles |
| Online Dating Service | Chemistry |
| Online Dating Service | Date.com |
| Online Dating Service | Datehookup.com |
| Online Dating Service | Eharmony |
| Online Dating Service | Friendfinder.com |
| Online Dating Service | Great Expectations |
| Online Dating Service | Jdate |
| Online Dating Service | Lavalife |
| Online Dating Service | Match.com |
| Online Dating Service | Matchmaker |
| Online Dating Service | metrodate.com |
| Online Dating Service | Passion.com |
| Online Dating Service | Perfectmatch.com |
| Online Dating Service | Plentyoffish |
| Online Dating Service | Prime Singles |
| Online Dating Service | Search Your Love |
| Online Dating Service | singlesnet.com |
| Online Dating Service | True. |
| Online Dating Service | Yahoo! Personals |
Who among the top 20 Yellow Pages Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the Top 20 Yellow Page Web Sites was 0-15-85, which indicates that 0% of the companies had video on their home page, 15% had video on their site, and 85% didn't use any video on their Web site.
- 0% of the Top 20 Yellow Page Web Sites have placed their Web videos 1 click away from the home page.
- 15% of the Top 20 Yellow Pages Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 0% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 5% offer a full-fledged "video center" comparable to a corporate TV channel.
- 0% give access to such video center directly from their home page (one click away).
- 15% display video ads for their products in the site; 0% display video ads on their home page.
- 5% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 5% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 10% use Flash video, 5% use Windows Media Player, 0% use Real Player, 0% use QuickTime (10%+5% = 15% that use video).
- Among the Top 20 Yellow Page Web Sites surveyed only 15% currently are using video but many have stated that they are in the process of upgrading their websites to incorporate video. Consequentially, these numbers are likely to change in the near future.
Top 20 Yellow Pages Web sites
| Industry | Company/Organization |
| Online Yellow Pages | AOL Yellow Pages |
| Online Yellow Pages | Go2 |
| Online Yellow Pages | Insiderpages |
| Online Yellow Pages | Internet Yellow Pages |
| Online Yellow Pages | MyYP.com |
| Online Yellow Pages | Qwest Dex |
| Online Yellow Pages | Superpages.com |
| Online Yellow Pages | Switchboard |
| Online Yellow Pages | TalkingPhoneBook.com |
| Online Yellow Pages | United Yellow Pages |
| Online Yellow Pages | USdirectory.com |
| Online Yellow Pages | WhitePages.com |
| Online Yellow Pages | Yahoo! Yellow Pages |
| Online Yellow Pages | Yellow.com |
| Online Yellow Pages | Yellowbook |
| Online Yellow Pages | YellowBot |
| Online Yellow Pages | YellowPageCity.com |
| Online Yellow Pages | Yellowpages.com |
| Online Yellow Pages | Yelp.com |
| Online Yellow Pages | YP.com |
Who among the Top 20 real estate Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the Top 20 Real Estate Web Sites was 15-35-65, which indicates that 15% of the companies had video on their home page, 35% had video on their site, and 65% didn't use any video on their Web site.
- 35% of the Top 20 Real Estate Web Sites have placed their Web videos 1 click away from the home page.
- 35% of the Top 20 Real Estate Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 15% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 20% offer a full-fledged "video center" comparable to a corporate TV channel.
- 20% give access to such video center directly from their home page (one click away).
- 10% display video ads for their products in the site; 5% display video ads on their home page.
- 10% offer full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 15% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 30% use Flash video, 5% use QuickTime, 0% use Windows Media Player, 0% use Real Player, (30%+5% = 35% that use video).
Top 20 real estate Web sites
| Industry | Company/Organization |
| Real Estate | Apartments.com |
| Real Estate | Century 21 |
| Real Estate | Coldwell Banker |
| Real Estate | Foreclosure.com |
| Real Estate | Home Gain |
| Real Estate | Homes and Communities |
| Real Estate | Homes.com |
| Real Estate | Move.com |
| Real Estate | MSN Real Estate |
| Real Estate | Realtor.com |
| Real Estate | RealtyTrac |
| Real Estate | RE/MAX |
| Real Estate | Rent.com |
| Real Estate | Servicemagic |
| Real Estate | Trulia |
| Real Estate | VisualTour |
| Real Estate | WhiteFence |
| Real Estate | Yahoo! Real Estate |
| Real Estate | Zillow.com |
| Real Estate | ZipRealty |
Who among the Top 20 automotive Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the Top 20 Automotive Web Sites was 5-45-55, which indicates that 5% of the companies had video on their home page, 45% had video on their site, and 55% didn't use any video on their Web site.
- 40% of the Top 20 Automotive Web Sites have placed their Web videos 1 click away from the home page.
- 45% of the Top 20 Automotive Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 35% offer a full-fledged "video center" comparable to a corporate TV channel.
- 35% give access to such video center directly from their home page (one click away).
- 35% display video ads for their products in the site; 0% display video ads on their home page.
- 20% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 10% use a pop-up window to display video.
- Video formats: 45% use Flash video, 0% use Windows Media Player, 0% use Real Player, 0% use QuickTime (of the 45% that use video).
Top 20 automotive Web sites
| Industry | Company/Organization |
| Automotive | Autobytel.com |
| Automotive | AOL Auto |
| Automotive | Autoextra.com |
| Automotive | AutoFinder.com |
| Automotive | AutoHopper |
| Automotive | AutoMart.com |
| Automotive | Automotive.com |
| Automotive | AutoTrader.com |
| Automotive | Autoweb.com |
| Automotive | Car.com |
| Automotive | CarMax |
| Automotive | Cars.com |
| Automotive | CarsDirect |
| Automotive | Carsforsale.com |
| Automotive | eBay Motors |
| Automotive | Edmunds.com |
| Automotive | LemonFree.com |
| Automotive | MSN Auto |
| Automotive | Usedcars.com |
| Automotive | Vehix |
Who among the Total for 100 surveyed Web sites use online video.
Key Survey Results - May-June 08
- In May 2008, the VIEW main index for the 100 surveyed companies was 5-31-69, which indicates that 5% of the companies had video on their home page, 31% had video on their site, and 69% didn't use any video on their Web site.
- 24% of the Top 100 Web Sites have placed their Web videos 1 click away from the home page.
- 31% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 7% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 16% offer a full-fledged "video center" comparable to a corporate TV channel.
- 14% give access to such video center directly from their home page (one click away).
- 17% display video ads for their products in the site; 1% display video ads on their home page.
- 11% offer full-screen video option.
- 2% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 4% open video in a new browser Web page.
- 7% use a pop-up window to display video.
- Video formats: 25% use Flash video, 5% use Windows Media Player, 1% use QuickTime, 0% use Real Player, (25%+5%+1% = 31% that use video).
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For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view@videobloom.com.