Press Releases
Media Coverage
Company Fact Sheet

Logo Download

05/19/2008 – 9 Video Marketing & Advertising Services for SMBs
05/06/2008 – Who's Using (Video That Is)
04/30/2008 – Online Video Presence on NASDAQ 100 Websites
05/12/2008 – Local Search Gets Up-Close and Personal with Online Video
05/01/2008 – Tech startup of the month: VideoBloom, Inc
04/28/2008 – The Kelsey Group - "More Online Video Data from VideoBloom"
04/15/2008 – The Kelsey Group - "More Online Video: A Conversation With VideoBloom"
04/10/2008 – Colorado Startups - "VideoBloom In The Mountains"
03/13/2008 – VideoBloom Offers Tracking VIEW Index

 

With the online video advertising market booming a long list of services are coming forward and offering you a variety of solutions for online video marketing and online video advertising. These companies offer affordable solutions that work great for small and medium sized-businesses (SMBs).

Here are some highlights of both existing and recently announced video advertising service providers aiming to take your advertising online, over the airwaves, digital signage and even onto mobile phones and devices.
Read more

 

In the past few years, we've seen the number of businesses using video on their web sites increase dramatically. For my own video production business, as well as for this web site, I try (a little obsessively) to keep up with who's using video and how they are doing it. This knowledge helps me come up with creative solutions for my customers, and creative story ideas for the readers of this web site.

I recently discovered a video service, VideoBloom, that is also trying to keep tabs on which businesses are using web video. Since February, the VideoBloom VIEW Index has released two fascinating (for those of us interested in this topic, anyway) surveys about web video usage by Dow Jones and NASDAQ companies.
Read more

 

The Kelsey Group points to online video services company VideoBloom which has done some research into the video offerings of NASDAQ 100 websites. They also point out some interesting uses, such as The Secret Ingredient™ video blog offered by Whole Foods. Read more

 

Local search has revolutionized how quickly and easily people can find local business information. In an instant you can have a list of every Chinese restaurant in a 10-mile vicinity and directions how to get there. While highly effective for dispensing general information, local search to this point has lacked the detailed information that help users decide, for example, if a restaurant is a good choice for a date night. But online video is changing all of that.

Web video gives customers an insider look into local businesses and helps them make informed decisions rather than blind guesses. Users can see first-hand if a gym is well equipped or they can "meet" their local dentist before committing to an appointment. By taking the guesswork out of buying, there's less potential for ugly surprises and ultimately, greater customer satisfaction. Read more

 

INITIAL LIGHT BULB
The serial entrepreneur behind VideoBloom doesn't stay in one place for too long.

"Every four years, five years, there's a new project," said Antoine Toffa, the company's founder and CEO.

In 1996, Toffa started Trip.com — which he subsequently sold for more than $300 million — and in 2000 he launched tamtam.com, an online import-export company. Read more

 

"As promised in a post a few weeks ago, VideoBloom has completed an index of Nasdaq companies that have video on their websites. The DJIA version of the index was shown in the last post as one leading indicator of online video adoption.

As expected, smaller cap Nasdaq companies - though including many media companies - are decidedly behind the video curve. VideoBloom CEO Antoine Toffa points out how there is a general lag in adoption from big companies to smaller cap ones, which is supportive of expected growth in online video adoption for SMB and mid market companies." Read more

 

"I recently had the chance to talk with Antoine Toffa, founder and CEO of online video platform VideoBloom. Toffa had previously founded Trip.com which was bought by Galileo in 2000 for $326 million and eventually rolled up into what is now Orbitz.

The VideoBloom platform can be used by Web publishers interested in hosting video content. This includes a few different built-in monetization techniques, such as ad overlays. But unlike other video ad platform providers such as Brightcove, it doesn't require that you join its ad network. The company rather wishes to be a technology provider, unaligned with an ad network, so its addressable market is broader." Read more

 

"I had the pleasure to recently interview Antoine Toffa, Founder and CEO, of VideoBloom.

Toffa has been in Colorado for 14 years, working as an Internet serial entrepreneur since 1996, after working as a GM for US West/MediaOne and Time Warner Interactive. His big success came with Trip.com that was sold to Galileo in 2000 for $326 million (Trip.com was subsequently merged with Cheap Tickets and bought by Orbitz)."
Read more

 

By using a methodology that analyzes in fine detail 17 key Web site variables, the VideoBloom VIEW Index tracks, for example: placement of video within the Web site, the Web video formats used, the uses of online videos, and if there is an Internet video center. VideoBloom VIEW then offers analysis of these trends along groupings of companies.

VideoBloom breaks down its results into three main percentages that indicate organizations’ use of video on their main Web sites. For example, in February 2008, the VIEW main index for the 30 Dow Jones companies was 13-93-7, which indicates that 13% of the companies had video on their home page, 93% had video on their site, and 7% didn’t use video at all. As more and more companies discover the effectiveness of Web video, this information will become an invaluable resource and window into online video’s evolution. Read more

Copyright © 2007 − 2008 — VideoBloom, Inc.